3-Way Street Part of New Approach to Driver's Ed




3-Way Street is working with the National Institute of Driver Behavior to be part of a paradigm shift nationwide to make users of streets more attentive to space management. With a continually increasing bicycle population, all street users — pedestrians, bicyclists, and motorists — need to learn new rules.

The NIDB has developed the first 21st century curriculum for teaching drivers how to stay out of crashes, and will produce a series of more than 100 online training programs. A three-prong approach to education — for licensed drivers, for novice teens learning to drive, and for pre-teens — will for the first time in the U.S. give drivers more extensive training than merely passing a DMV exam. The program will first be offered to middle schools for teaching pre-teens how to be responsible pedestrians, bicyclists and car passengers.

The 3-Way Street campaign will be a part of the curriculum focusing on the points of conflict in intersections. The wording of posters has shifted from a New York City focus to a national focus, and the opening sequence of the 3-Way Street video has been edited to a general focus on the dangers of ALL intersections in what the NIDB refers to as the "Danger Square". 

In addition to working with DOTs nationwide, the NIDB works with the National Highway Traffic Safety Administration, and the possibility exists for the 3-Way Street campaign to be offered to the states. 

My goal for the 3-Way Street campaign was to partner with an organization with educational expertise. I am happy to work with the NIDB, and Professor Frederik R. Mottola, the executive director. 

 

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